Director of Customer Lifecycle Marketing Jobs

A Director of Customer Lifecycle Marketing owns the strategy for engaging customers across key stages such as onboarding, activation, retention, upsell, cross-sell, loyalty, and win-back. The role often leads CRM, email, segmentation, testing, automation, and customer analytics. Strong candidates connect lifecycle programs to measurable business outcomes, including revenue growth, retention, repeat purchase, and customer lifetime value.

Strong lifecycle marketing directors usually combine strategic customer journey thinking with hands-on fluency in marketing automation, CRM data, segmentation, experimentation, and analytics. Employers should also evaluate leadership ability, cross-functional collaboration, copy and creative judgment, revenue accountability, and experience with platforms such as Braze, Iterable, Klaviyo, HubSpot, Marketo, Salesforce Marketing Cloud, or Customer.io.

Ikon Search’s efficient recruitment process and deep talent pool typically allow the team to present qualified candidates within two to three days for many aligned searches. Timing depends on role seniority, compensation, location requirements, platform expertise, and candidate availability. The focus is not volume alone, but a clean, vetted shortlist that fits the business need.

Yes. Ikon Search supports Full-time Permanent recruitment, Retained Search, Long or Short-term Contract staffing, and Temp-to-Hire engagements. This flexibility helps companies hire permanent lifecycle marketing leadership, bring in interim support for CRM migrations or retention projects, cover leave, or evaluate a candidate in role before converting to permanent headcount.

Ikon Search’s Digital Media & Marketing division recruits across start-ups, digital marketing agencies, SaaS, fintech, martech, ecommerce, and edtech. The team also supports PE-backed companies and high-growth Series A through C businesses. This range is especially useful for lifecycle roles, where customer journey strategy and marketing technology requirements vary significantly by business model.

Candidates are evaluated through interviews, technical assessments, and reference checks. For lifecycle marketing roles, vetting may include reviewing CRM platform experience, campaign strategy, segmentation ability, testing methodology, lifecycle analytics, team leadership, and commercial results. Ikon Search also considers culture alignment, communication style, and whether the candidate’s goals match the company’s long-term hiring needs.

Platform needs vary by company, but lifecycle marketing leaders commonly work with Braze, Iterable, Klaviyo, Customer.io, HubSpot, Marketo, Salesforce Marketing Cloud, Mailchimp, MoEngage, and related CRM or marketing automation tools. The best candidates can do more than operate software; they understand data structure, segmentation logic, customer journeys, personalization, testing, and performance reporting.

Employers can start by sharing the role scope, hiring timeline, compensation range, must-have skills, preferred industries, and team context. Candidates can introduce their background, target roles, location preferences, and platform expertise. Ikon Search then determines the best next step, whether that is a targeted search, market mapping, contract support, or a confidential career conversation.