A global PR agency, known for its work across multiple industries, was looking to replace the head of its healthcare PR practice. The agency needed to hire a Practice Lead who could spearhead this initiative, grow the healthcare portfolio, and manage a multidisciplinary team of PR professionals.
The ideal candidate needed to possess deep expertise in healthcare PR, including experience with pharmaceutical, biotechnology, and health-tech clients, while also having proven leadership skills to build and grow a team. Furthermore, the candidate needed to have a strong understanding of healthcare regulations, public policy, and the ability to navigate complex healthcare narratives for diverse audiences, from regulators to consumers.
Ikon Search has recruiters known for placing senior-level PR professionals in niche sectors, including healthcare. The global PR agency successfully hired a Practice Lead with deep healthcare PR expertise and within the first six months, the new hire made a significant impact on the agency’s healthcare practice.